The Alex & Ani... Rams?
Jewelry success story Alex and Ani has purchased naming rights to the basketball court at the University of Rhode Island's Ryan Center for an undisclosed sum. The men's and women's basketball teams will take the court this season with the Alex & Ani logo prominently displayed at both ends of the floor.
URI is not the only state university upgrading facilities thanks to the company's largesse. The Alex and Ani name will also grace a new arts center scheduled to open this year at Rhode Island College.
Here's hoping the " (+) positive energy" of the Alex and Ani tagline brings a little added lift for both students and staff in the buildings.