The s0-called “Butterfly ballot” during the 2000 presidential election stands as the classic high-stakes example of voters being confused by a less-than-clear ballot. Marcia Lausen – speaking at 8 tonight at the RISD Auditorium — was involved in the aftermath:
Recognizing that our entire voting process—-from registering to vote to following instructions at the polling place–can be as confusing as the Florida ballot, a group of design professionals and students based in Chicago set out to harness the power of design to increase voter confidence, promote government transparency, and create an informed electorate. Their work is now the basis of federal guidelines distributed by the U.S. Election Assistance Commission.
Lausen directs the School of Art and Design at the University of Illinois at Chicago and founded the Chicago office of Studio/lab. She is the author of Design for Democracy: Ballot + Election Design.