Thu September 30, 2010
Whitehouse bill turns down the volume on TV ads
By CATHERINE WELCH
Providence, R.I. – Before adjourning next week, the U.S. Senate passed legislation that may play well on the campaign trail - a bill that lowers the volume of television commercials.
U.S. Senator Sheldon Whitehouse sponsored the bill that requires the Federal Communications Commission to regulate the volume of a TV ad, so viewers don't have to ride the volume on their remotes.
For nearly as long as television has been around viewers have been complaining to the FCC about blaring ads.
Consumer's Union, the organization behind Consumer Reports, testified before the U.S. House last year calling the bill a "common sense solution."
The House passed a version of the bill last year, but changes have been made requiring another vote in that chamber.
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