Three marketing firms have been chosen to develop a tourism campaign for Rhode Island. The announcement follows a months-long, national search. One of the firms is New York based Milton Glaser Inc., the agency responsible for the iconic “I Heart New York Campaign.”
In a written statement, Mr. Glaser wrote, “We’re enthusiastic about working on the Rhode Island project, because, among other things, small is beautiful.”
The other firms are HAVAS PR, a public relations firm with an office in Providence, and the Jamestown-based design group Epic Decade.